Gatorade Propel — TV Spot

Creative direction and design (pitch) for a Gatorade Propel TV spot. 

When you wear neon tights under vintage Umbro shorts and a cut off Hypercolor shirt for your WOD because you’re way too into it to give a damn about clashing colors and patterns. It’s about having the funs while gettin' the buns, babe.

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Creative director, director, designer. 

Creative director, director, designer. 

Creative director, director, designer. 

Creative director, director, designer.